Disney has announced another price hike across all of its streaming services.
The company buried the announcement at the end of an unrelated blog post on Tuesday, with price increases across the board from Oct. 17.
The new monthly pricing for streaming services Disney+, Hulu, and ESPN+ is as follows:
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Disney+ With Ads: $9.99 (up from $7.99)
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Disney+: $15.99 (up from $13.99)
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Hulu With Ads: $9.99 (up from $7.99)
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Hulu: $18.99 (up from $17.99)
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ESPN+ With Ads: $11.99 (up from $10.99)
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Hulu+ Live TV With Ads: $82.99 (up from $76.99)
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Hulu+ Live TV: $95.99 (up from $89.99)
Disney’s Duo Basic bundle has also gotten pricier, going up to $10.99 per month (up from $9.99). However, the Duo Premium still has the same price: $19.99 per month.
Disney’s increased prices were tacked on to the end of the blog post, which sported an inconspicuous headline about “continuous playlists” — and yes, continuous playlists are indeed coming on Sept. 4. Disney detailed four streaming playlist themes in its post: Seasonal Content, Epic Stories, Throwbacks, and Real Life.
While unfortunate for subscribers, the price hikes are expected as they follow similar price increases from other streaming services including Max, Peacock, and Netflix.
What’s concerning is that this is Disney’s third price hike in less than two years. The company increased pricing in Dec. 2022, followed by another price hike in August 2023. And if we’re counting from 2019, when Disney first introduced Disney+, the prices have more than doubled.
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