Target’s Black Friday plans involve a new 3-day sale on top of daily and weekly doorbusters


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red and white stripes tied into a bow

Target has quietly announced its official Black Friday sale in an FAQ page on its website, stating that “Black Friday starts online Thursday, 11/28 and in stores Friday, 11/29.”

The lead-up to that sale will involve much more fanfare.

In a press release Wednesday, the bullseye retailer said it will host a new Early Black Friday Sale from Thursday, Nov. 7 to Saturday, Nov. 9. This first-of-its-kind savings event will usher in “thousands of hot new deals” storewide, including up to 50% off small appliances; up to 50% off tech; and up to 30% off select toys, clothing and shoes, and holiday trees and lights. (Look for brands like Barbie, Dyson, Lego, and Shark.) These offers will be available online, through the Target mobile app, and in stores.

Adding to the festivities is the return of Target’s “Deal of the Day” program from Nov. 1 to Dec. 24. These one-day doorbusters will feature discounts of up to 50% off and exclusives for members of Target Circle, the retailer’s free rewards program. Upcoming Deals of the Day include 15% off select prepaid gift cards (Nov. 1), Circle-only Apple Watch SE discounts (Nov. 2), 40% off matching sleepwear (Nov. 3), and a Circle-only deal on the Tineco iFloor 3 Breeze (Nov. 4).

To cap things off, Target also plans to drop new batches of weeklong deals every Sunday in November. The first wave goes live on Nov. 3 with up to 50% off headphones and floorcare, up to 30% off select home decor, up to 25% off TVs and soundbars, and “buy one, get one 50% off” select toy brands.

Those who plan on perusing Target’s seasonal deals should know that its Holiday Price Match Guarantee goes into effect on Nov. 7 (the start of that three-day sale). Under this policy, shoppers can request a price-match for anything bought there through Dec. 24 if it happens to get cheaper post-purchase. Target will also price-match Amazon and Walmart deals on certain items within 14 days of purchase.

Target previously announced that it adjusted the regular prices of over 2,000 items for the holiday season, and that Black Friday proper will coincide with its exclusive launch of the official Taylor Swift | The Eras Tour Book and Swift’s The Tortured Poets Department: The Anthology on CD and vinyl.

Target’s Black Friday hours

Target hasn’t confirmed its 2024 Black Friday hours just yet, but in years past, its stores have opened at 6 a.m. local time that day.

Target stores will be closed on Thanksgiving Day, as they have been since 2020. That became a permanent company policy in 2021.


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